'What PR pros need to know about buying advertising for clients'
February 10, 2010
Panera Bread, 65 Wolf Road, Albany (In the new shopping center near the former Border's building)
8:00 - 9:00 am

Sometimes free media just isn't enough. Our clients, or the companies or organizations we work for, need us to handle a "media buy" in order for our message to reach as many people as possible. Please join PRSA as we focus our February workshop on what we need to know about buying broadcast media in today's environment. We'll hear from two broadcast veterans who have both worked in radio and television, and from a well-respected media buyer who represents many well-known clients. Program panelists: Vera Hope, Sales Manager, Clear Channel Radio; Carol Santacrose, Account Executive, WXXA-TV/Fox 23; Denise Desmond, Media Buyer, Desmond Media. Moderated by Megan Baker, Baker Public Relations Students: $10, Members: $10, Non-members: $20.

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